Signs
Interactive sign-language learning app for kids
DevelopmentPrototype
Hi, I'm Unai Laguarta
ABOUT ME
I've been creative my whole life — drawing, painting, photography. Design wasn't a career choice, it was the natural next step. With 2 years of experience across UX/UI, HMI and branding — from automotive interfaces at Cupra to digital products and visual identities — what sets me apart is that I don't just design: I build. Being technical means I understand constraints, speak the same language as developers, and push ideas further than a mockup ever could.
I'm currently completing a UX/UI Master at UNIR because I'm genuinely ambitious about where this field is going. New technology, AI as a creative tool, constantly pushing myself.
CupraUX/UI Designer – Gamified Mobility1 year · OCT 2023 – OCT 2024
End-to-end design of gamification concepts for connected and intelligent vehicles. Built immersive VR experiences using Unity, prototyping interactive worlds from scratch. AI-driven experimentation within an agile, multidisciplinary team of developers, designers, and engineers. Qualified for the 2nd Phase of Cupra Gamified Car — writing the script and designing a user-centred narrative.
CITM / UPCGraphic Designer8 months · OCT 2024 – MAY 2025
Visual content for social media, events, and promotional materials. Maintained a cohesive visual presence across CITM and UPC through identities, posters, and websites.
AkkodisAutomotive HMI Design Validator3 months · JAN 2026 – PRESENT
HMI validation for Cupra and SEAT digital cockpits. Ensuring quality of UI implementation and user interaction within the automotive ecosystem.
bigDUX / HMI Designer1 month · MAR 2026 – PRESENT
UX and HMI research for industrial machines and automotive systems. Benchmarking existing interfaces, synthesizing insights, and creating design outputs.