10 ANYS
VIDEOJOCS
The CITM celebrates 10 years of its Video Game Degree with an event on April 10 under the slogan “Tothom Hi Juga.” It includes talks, roundtables on art, design, and programming, game demos, industry interviews, and networking, connecting students, alumni, and professionals to reflect on a decade of gaming innovation.
OCTOBER 12, 2022
YEAR
2025
PROJECT
CATEGORY
PRODUCTION TIME
Event
Visual Identity
2 months
EVENT IDENTITY & CONCEPT
For this project, I created the full visual identity for the 10th Anniversary celebration of the Video Game Degree at CITM. The concept was built around the idea of connecting past, present, and future through a visual language that evokes classic arcade aesthetics while maintaining a polished, contemporary feel. The slogan “Tothom Hi Juga” (Everyone Plays) inspired an inclusive and vibrant identity that reflects the diversity of the video game community and invites participation across all disciplines — design, art, programming, and beyond.
DESIGN
The visual system is rooted in retro-futurism, combining pixel-style iconography, vivid purple gradients, and bold yellow typography to create a playful yet professional tone. I developed assets for both digital and print formats — including posters, social media templates, and FullHD visuals — ensuring consistency and adaptability. Dynamic layouts, layered visual depth, and strong typographic hierarchy help guide the viewer through key moments of the event while maintaining clarity and energy throughout the campaign.
CONCEPT
The visual identity was deployed across a comprehensive and cohesive graphic system, tailored for both digital and physical platforms. I developed a set of posters (DIN A4), event branding elements, and a dedicated logo to mark the 10-year milestone. For digital communication, I designed a wide array of assets:
– Social media content including posts, stories, and announcement banners
– Responsive layouts for TV screens, mobile devices, and web platforms
– A modular website with sections for each invited speaker and full event info
– Visual assets for use during the celebration: motion graphics, on-screen schedules, and nameplates
All materials shared a consistent visual code, enabling seamless recognition across platforms. This ensured not only strong brand visibility, but also an engaging and accessible experience for attendees, both online and in-person.
Poster activities of "10 anys de videojocs"
Example of story for Instagram
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Background 1
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Background 2
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PRODUCTION
This visual identity project celebrates 10 years of video games at SITEM, fully designed in Figma and developed in close collaboration with the client and the organizing team. Logos, posters, and all graphic materials were created to ensure visual coherence and adaptability. Key information —participants, texts, and corporate elements— was carefully managed to reflect the evolution of the event over the past decade. Each piece is not only a communication tool, but also a tribute to the creative and collective journey that defines these 10 years.
Figma project screenshot
05
MERCHANDISING
This visual identity project celebrates 10 years of video games at SITEM, fully designed in Figma and developed in close collaboration with the client and the organizing team. Logos, posters, and all graphic materials were created to ensure visual coherence and adaptability. Key information —participants, texts, and corporate elements— was carefully managed to reflect the evolution of the event over the past decade. Each piece is not only a communication tool, but also a tribute to the creative and collective journey that defines these 10 years.
Slogan View
06
Illustration and Logo View
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Landyard Mockup
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Landyard
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