Exótico

EXÓTICO

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Exótico is an energy drink brand inspired by the vibrant colors of exotic fruits. Yellow leads the palette, symbolizing joy, energy, and fun, while secondary colors reflect ingredients like papaya, pitaya, and cucumis. The visual identity blends bold geometric shapes with organic curves, evoking nature, movement, and adventure—perfect for a creative, daring audience seeking something fresh and different.

NOVEMBER - DECEMBER 2022

YEAR

2022

SUBJECT

PRODUCTION TIME

Graphic Design

Visual Identity

1 month

NAMEING OF THE PRODUCT

The name is descriptive as it comes from its exotic fruit flavor. All of them are originally from Mexico, so the name will also be marketed in its native language. At the same time, the word "exotic" strikes us, denotes exclusivity, and also aims to express naturalness.

SLOGAN "EXPLORE THE UNKNOWN"

The name is descriptive as it comes from its exotic fruit flavor. All of them are originally from Mexico, so the name will also be marketed in its native language. At the same time, the word "exotic" strikes us, denotes exclusivity, and also aims to express naturalness.

ECOSYSTEM WHERE THE BRAND WILL BE PRESENT

The consumer of this beverage is someone who wants to step out of their comfort zone, experiment, and try new things. It targets a profile of creative, adventurous, and bold individuals such as entrepreneurs, designers, directors, etc... who are looking for something natural and special, but with a unique touch for their day-to-day life.

EXÓTICO · Explora lo desconocido

01

Poster without text

02 Posters

TYPOGRAPHY

The fonts “Bouuuuh” and “Chillax” were chosen because of how their personality aligns with the brand’s principles and objectives. This typography conveys expressiveness, strength, and modernity, following a progressive, eye-catching, and organic style.

COLOR

The colors are inspired by fruits. The main color is yellow, which, aside from being present in all fruits, conveys happiness, energy, and fun—qualities the brand aims to express. On the other hand, there are secondary colors that are characteristic of each individual fruit.

JUSTIFICATION OF THE LOGO

To create the brand’s logo, I designed an isotype inspired by shapes that appear in Mexican papel picado. This figure is associated with history and describes the brand’s origin, since the flavors of the exotic fruits come from Mexico.

In the design of the isotype, triangular, organic, and curved shapes have been used, creating a more dynamic, natural, trustworthy, and playful appearance.

At the same time, we have a very visual and straightforward pictogram. Unnecessary details have been reduced to achieve a simplified and symmetrical isotype, making it highly identifiable and easy for consumers to remember due to its immediate and lasting impact.

Analyzing the meaning of the isotype, the central figure of the logo resembles the endocarp or seed of the fruit, and the five outer shapes could again represent seeds or the mesocarp of the fruit. Thanks to this, we do not represent a specific fruit, allowing it to adapt to the different flavors of our product. Lastly, it’s worth mentioning that the logo looks like a tropical flower, which associates it with nature and the exotic aspect that represents the brand’s values.